Siddharth Saoji 
I recently came across a compelling insight: to win, you need to make more bets. Here, a “bet” is any attempt to achieve an objective. Like to market a solution instead of trying just one approach, like social media advertising, you try multiple approaches simultaneously social media advertising + billboards + content creation + partnerships.
Note this should not be construed for multi-tasking , which is more on how you execute a task rather than what number of tasks you execute.
Here is an attempt to reason why this theory might be true.
The Momentum Effect
When you have nothing/less on your plate, inertia sets in. Your brain becomes less active, time management suffers, and starting new tasks requires enormous effort. But when you’re already juggling multiple projects, adding one more feels manageable , you’re already in motion.
The Pressure Advantage
Multiple simultaneous projects force better time management , your deadlines don’t expand, so you must become more efficient. This constraint provides rapid feedback on which ideas work and which don’t, allowing quick pivots.
The Motivation Factor
Pursuing multiple opportunities simultaneously keeps motivation high. Instead of working on ideas serially investing months in one approach only to realize it won’t work you run parallel experiments.
This offers two key benefits: sustained excitement (you’re always curious which bet will pay off) and resilience (if some ideas fail, others might succeed, and if none work, you have valuable data and momentum for the next round).
Making more bets isn’t just about increasing odds numerically, it’s about creating a sustainable system that keeps you moving, learning, and adapting.